Your smart partner for OOH, DOOH and retail business optimization.
Whatever the size of your inventory.
Know the real value of your assets. Learn more about your clients and serve them better.
Price & Place was designed to fit a large set of use cases.
Manage multiple media channels and plannings. Keep track of your inventory and define the right pricing policy.
Take into account the specificity of the retail sector when building campaigns, and embed events to build full cross-media campaigns.
Manage assets from multiple sales houses and combine different inventories to serve your clients.
Main issues faced by sales houses.
DOOH tends to offer focused, ultra-local, tailor-made and interactive media outlets, while audience measurement is more and more precise and reactive. Upon this basis, advertisers expect to reach precise objectives in terms of both audience and budget.
Some advertising space is sold early in advance at a high discount rate when it could often be sold at a better value later. Other parts of the inventory remain unsold or are traded as disadvantageous last minute deals.
Clients want their campaigns to be placed with respect to their specific needs. If you serve them one after the other, advertisers who arrive later are poorly served or not served at all, when some of them are strategic or profitable clients.
On the one hand marketed networks are simple to buy for advertisers, but often need to be fragmented to fit custom client needs, generating hard-to-sell remnants for the sales house. On the other hand selling unitary slots favors optimization, but involves dealing with increased amounts of data and complexity.
Confronted with these issues, how to place your clients' campaigns in order to make sure that the remaining space is still attractive, dealing with different granularity levels and ensuring the respect of all players objectives?
How to take into account the client's strategic value and the profitability of his demand when computing a placement for a campaign?
How to define the right price for every client and every campaign at every moment, while taking into account - dynamically and for each advertising slot -current and predicted demand?
Answering these questions implies predicting demand for each advertising space on a daily basis, defining the price of each advertising space in a dynamic way, placing clients' campaigns in order to simultaneously respect all players' objectives.
A comprehensive expertise.
Yield management aims to deal with an increasing complexity, Optimize your revenue, whatever the size of your inventory and your media channels (OOH, DOOH, retail, Radio-TV). Forecast, price and place.
Get the best price recommendation based on dynamic demand forecast. Know the real value of your assets – from unitary slots to packaged networks. Apply differentiated and fenced pricing policies.
Respect client objectives, protect your attractive assets and stimulate less attractive ones. Run simulations and compare different scenarios. Understand gaps between supply and demand at a glance and secure your clients.
Price & Place keep optimization in mind while you focus on customer satisfaction, let it dynamically reshuffle your campaigns to give you the best solution day after day.
Mix heterogeneous inventories – OOH, DOOH, retail and Radio-TV – to create dynamic proposals and packaged offers across multiple media channels.
Learn more about your clients to serve them better. Gain comprehensive insight into their contribution and satisfaction, and increase their loyalty. Take client value into account when placing campaigns.
Give your sales team the means to drive your business to optimality. Rely on our pragmatic approach and cost sharing model for quick ROI and strong staff endorsement.
Regardless of your broadcasting technology, optimize upstream by selling your assets at the right price and to the right client, thus maintaining total control over your inventory.
For more information, see www.mereo.fr
In practice, a media sales house faces several challenges:
You think you have what it takes? Our yielder game lets you step into the shoes of a sales rep for a few minutes.
Define your stocks and set their price and audience.
Create your catalog of prepackaged products, from static plans to fully customizable briefs. Get a better understanding of polarities and pressure on local or aggregate assets.
Manage campaigns, compare different scenarios to choose the optimal price and placement. Give a fast and secure response to your clients, preserve your attractive assets while satisfying your clients' needs. Use the embedded Price & Place booking solution or plug your own booking system.
Adjust sales strategy based on the value of each campaign in itself while also taking into account the importance of your clients and long-term commitments. Learn more about your clients in order to serve them better. Understand client segments, track their satisfaction and their contribution to your profitability.
Monitor key indicators at a glance and get a weekly forecast as simply as you would read a weather report.
Keep track of the occupation rate of your stocks and devices.
Build aggregates by crossing weekly time patterns with device packs.
Assemble prepackaged products by crossing time patterns with device packs, define the structure of your slots (loops, part of time) and your pricing policies.
Build campaigns mixing off-the-shelf marketed plans, marketed briefs, custom plans and custom briefs, and therefore take the better advantage of your inventory.
Place each campaign live, run simulations and compare multiple scenarios to find the perfect balance between profitability and client satisfaction.
Give your client a fast and secure response.
Use our integrated booking platform to manage all stages of a campaign's life cycle and different commitment levels, or plug your own system.
Let Price & Place re-optimize placements every night based on the flexibility of briefs, to increase both profitability and client satisfaction.
Keep track of each of your clients, understand how they contribute to your business and how satisfied they are. Act on different levels to increase their satisfaction, take into account the strategic importance of each client and campaign to generate trust and value.
As simply as you would read a weather report, get an overview of the current and predicted state of your inventory with weekly key metrics. Get up-to-date and exact information about client satisfaction.
All of that tailored to your role in the team.
SOA stack and unified API enable synchronous and asynchronous interactions with your IT business solutions:
For more than 15 years, Mereo has been implementing revenue management solutions with various players of the media and leisure business.
For more information, see www.mereo.fr.
